2011 and Content Placement - Marketing Pro Pulse

Inbound Marketing Leads Costs Less

Marketing Insider Group

JUNE 7, 2012

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

FEBRUARY 26, 2025

In 2011, Gabriel described Google as having these zero click searches and zero click answers. Maybe they'll call it content placement or offsite content marketing. So, you know, when did it start showing up? Rand Fishkin (01:13.356) Yeah. So, the term I believe was coined by initially Gabriel Weinberg at DuckDuckGo.

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Inbound Marketing Leads Costs Less

The Zero-Click Internet: What It Means for Your Marketing Strategy

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