2011 Content Placement Product 
Marketing Insider Group
JUNE 7, 2012
It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing.
Duct Tape Marketing
FEBRUARY 26, 2025
In 2011, Gabriel described Google as having these zero click searches and zero click answers. Maybe they'll call it content placement or offsite content marketing. So they like sell a food product. I don't have permission to mention who they are, but they sell a food product direct to consumers.
Expert insights. Personalized for you.
96 
Let's personalize your content