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This day in search marketing history: March 10

Search Engine Land

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. New: Google Lets You Block Any Site From Search Results 2011: Google announced that you could hide or block certain sites from showing up in search results.

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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Matt Cutts educates Washington, DC about Google.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Lorenz traces its social media etymology way back to 2011 on YouTube. This includes restrictions around what kind of products you can be paid to promote in branded content (things like vaping, alcohol, tobacco, weapons, weight loss supplements, etc.) ? ? Instead, “Creator” is emerging as a preferred term. Or re-emerging.

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11 Social messaging apps every marketer should know in 2022

Sprout Social

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. So, how can you integrate conversational marketing into your strategy? Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints.

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Gambling with Facebook Ads: How to Win Against a Stacked Deck

Duct Tape Marketing

Let me give you an example: One of the best ads to run is the Promoted Page Post ad. Claire Pelletreau is a Facebook ads consultant and confessed conversion junkie. She’s been playing with Facebook ads since 2011 and sharpened her skills running paid campaigns for Laura Roeder’s five and six-figure launches.