Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 120

Marketing Automation Platform CRM Marketing Marketers 120

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Michael McNeal , National Marketing Operations Lead, Centric Consulting. Snapshot: Marketing automation.

Transform 117

Transform CMO Marketing Automation Platform Marketing 117

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JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

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JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. With more than 13 years of expertise in delivering personalized messages via mobile channels, Braze has solidified its position as a leader in the mobile marketing industry. . #3

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

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JANUARY 3, 2025

Braze : Proven and scalable marketing platform for engaging customers using real-time data Braze was founded in 2011 with the companys initial name being Appboy. Marketing analytics software, like Google Analytics, Amplitude, and Mixpanel. Eventually, the company rebranded to Braze in 2017 and went public in 2021.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52