Martech

FEBRUARY 11, 2022

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Martech

MARCH 23, 2023

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Underlying data about customers and prospects is table stakes for personalizing marketing. Why it matters.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketers Marketing 117

Use Insider

JANUARY 9, 2025

Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Braze benefits: Powerful mobile marketing , automation, and targeting capabilities Braze was founded in 2011 under the name Appboy.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Duct Tape Marketing

MAY 12, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. So, so as I said, we're gonna talk about personalized marketing. So Brennan, welcome to the show.

Customer 96

Customer Copywriting CRM Customer Journey 96