Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost. They are: Brand vs. non-brand clicks. See terms.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

MAY 24, 2012

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. Ultimately this is about lower cost of customer acquisition. Sometimes this means education or even entertaining.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Martech

JULY 15, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At AmEx takes their MGM referral program to another level .

Gen Z 106

Gen Z Millennials Direct Mail Retail 106

Search Engine Land

MARCH 1, 2023

. (“Yahoo is celebrating its 14th birthday today…”) Yahoo Turns 16 Years Old – published March 2, 2011 (“On March 1st , Yahoo turned 16 years old.” ” And that’s because Yahoo marked its “ Sweet 16 ” on March 1, 2011.) by Tony Edward 2017: Should you bother rewriting your ads?

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Duct Tape Marketing

JANUARY 30, 2014

It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. In 2011, AOL and Nielsen estimated that 27M pieces of content were being shared each day.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketers Marketing 78

Businesses Grow

APRIL 3, 2023

Messenger was introduced in 2011, and WhatsApp in 2010. I predicted that somehow companies would tap into this data, perhaps by incentivizing users to opt-in to rewards programs for their anonymized data. My grade: B+ In fact, Facebook (Meta) did find a way to own much of the world’s private messaging through Messenger and WhatsApp.

Marketers 134

Marketers Marketing Social Media Marketing Education 134

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Searching For Old Versions of Web Sites? Google To Push Semantic Search In 2009?

Search Marketers 83

Search Marketers Health Marketers Marketing 83