2011, Customer Acquisition and Direct Mail

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

JULY 15, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At AmEx takes their MGM referral program to another level .

Gen Z

Gen Z Millennials Direct Mail Retail

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. ActiveCampaign.

Marketing Automation Platform

Marketing Automation Platform Manufacturing CRM B2C

Marketing Pro Pulse

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

16 marketing automation platforms your organization should consider

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