Duct Tape Marketing

JANUARY 30, 2014

It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention been so fierce.

Customer Acquisition 78

Customer Acquisition Inbound Marketing Marketers Marketing 78

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68