Remove 2011 Remove Customer Acquisition Remove Marketing Plan
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What’s Best for Your Marketing Right Now?

Duct Tape Marketing

It’s the best, because marketers are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention been so fierce. Everyone is blogging.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.

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How to Stress Less About Referrals

Duct Tape Marketing

And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. About 69% use marketing automation for customer acquisition and 50% for customer retention. The value of marketing automation is undeniable, too.