2011 Customer Acquisition Performance Marketing 
Search Engine Land
OCTOBER 14, 2022
SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost.
Martech
FEBRUARY 24, 2022
Atlanta-based CallRail was founded in 2011. Target customers. Target customers. The platform conditionally directs calls, texts, chats and online forms based on actions visitors have taken on a brand website, conversation history, location, custom criteria and more. Target customers. Health Network and Allstate.
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