Remove 2011 Remove Customer Journey Remove Customer loyalty
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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

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What is personalized marketing and how is it used today?

Martech

Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Improved customer experience.

Insiders

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.

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What is personalization at scale? (and how to achieve it)

Use Insider

Marketing automation , which can take a lot of the heavy lifting off your shoulders when it comes to running lifecycle marketing campaigns aimed at maximizing customer loyalty, retention, and CLTV. Customer journey builders are invaluable in this regard. Insider’s Web Overlays and Category Optimizer helped do just that.