2011 Customer Journey Marketing Automation Platform 
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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JANUARY 9, 2025
Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.
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Duct Tape Marketing
JANUARY 28, 2020
I joined full time in 2011, and that was kind of when we went to market with it. In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. ” And that was back in 2011!
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JANUARY 3, 2025
Braze vs CleverTap : Key differences, pros, and cons To start off, well dive deeper into Braze and CleverTaps features and capabilities, as well as other important factors like channel breadth, ease of setup, and customer support. Build automated flows and omnichannel campaigns with a simple customer journey builder.
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JANUARY 3, 2025
For example, both platforms support channels like email, push notifications, SMS, and WhatsApp. Teams can use them to build automated flows and complex omnichannel campaigns across these touchpoints via intuitive customer journey builders. However, each platform also has its strengths and weaknesses.
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