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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. About two years ago we came up with this idea for the book around the customer journey. How would you describe the customer journey? Back to Podcast. Transcript. Arnie, thanks for joining me.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Braze benefits: Powerful mobile marketing , automation, and targeting capabilities Braze was founded in 2011 under the name Appboy. Migrates customer journeys to our platform.

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11 Social messaging apps every marketer should know in 2022

Sprout Social

The customer journey is changing. As the most popular messaging app in the world , WhatsApp is proving to be an essential part of modern marketing and customer care strategies—especially for brands with a global audience. WhatsApp makes it possible to streamline all messaging with consumers in one convenient place.

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What is personalized marketing and how is it used today?

Martech

Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests. It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

Chief Martec

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. But then new apps in the tail, pushing some new boundary in martech innovation, emerge to take their place. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months.

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The Ultimate Guide to Augmented Reality

Hubspot Marketing

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. With IKEA’s new “IKEA Place " app, customers can preview over 2,000 pieces of virtual furniture in actual rooms within their home.

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