article thumbnail

Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. Boost your data quality. Those who haven’t evolved past spreadsheets or homegrown databases may incur lower-quality data, which will result in poor lead generation.

article thumbnail

Building a B2B Marketing Brand Advocate Army

Adobe Experience Cloud Blog

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Branding 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Smartphone penetration is high across all ages and demographics.

Transform 127
article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

There’s nothing worse than taking the time to produce something highly customized, only to find out you’ve sent it to someone who doesn’t have the decision-making power you need. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. 3) Coca Cola. Source: ShareaCoke.com. The Example.

article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

article thumbnail

What is marketing operations and who are MOPs professionals?

Martech

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%

Transform 121
article thumbnail

Study: The Most Popular Sales Funnel Software in The World (2021), by Market Share

Markinblog

It is used by almost 57,000 websites and takes almost 10% of the market share. Founded: 2011. Builderall is a cloud-based marketing platform with 30+ different tools and features that are dedicated to creating different types of websites, running marketing campaigns, and selling products and services at the same time.