Remove 2011 Remove Customer Marketing Remove Marketing Automation Platform
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 126
article thumbnail

What is marketing operations and who are MOPs professionals?

Martech

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%

Transform 120