2011 Direct Mail Traditional Marketing 
Marketing Insider Group
DECEMBER 18, 2013
The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. 93% of B2B Marketers use content marketing. ~ Only 42% of content marketers believe they are effective with it. ~ Only 44% of B2B Marketers have a documented content strategy. ~ CMI / MarketingProfs.
Marketing Insider Group
JUNE 11, 2013
In 2011 , Mary updated her views on the above but also covered Content Marketing. Pieces of mail and profitability of US Postal service peaked in 2006. Plummeting ever since due to rise of email and decline of direct mail open rates. Traditional markets are being disrupted all over the place.
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