Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2011, Twitch is one of the oldest platforms on this list. But it’s exciting to see someone finally shaking up the professional networking space, with a more Gen Z-friendly platform. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. It’s also inching upward among boomers and Generation X. At the corporate level, one example is Merck.

Product 111

Product Branding Gen Z Health 111

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Generation Z, she shows, will rise in numbers among the nation’s workers. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Smartphone penetration is high across all ages and demographics.

Transform 125

Transform Gen Z Shoppers Retail 125

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Source The campaign began in Australia in 2011 and swiftly spread globally, capitalizing on social media engagement and UGC to promote brand awareness.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

OCTOBER 27, 2020

That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

OCTOBER 28, 2021

After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. It’s clear that Snapchat firmly has a seat at the table of social media giants—even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. What is Snapchat?

Gen Z 145

Gen Z Millennials Place Promotion 145

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 billion search queries per day.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Duct Tape Marketing

FEBRUARY 6, 2024

John (06:35): Well, in fact, you mentioned generational. I have some Gen Z employees and they will turn to discord communities as their first place to go searching rather than a search engine and that behavior. We don't even touch that. What is discord, right? It's like a whole different world for so many folks.

SEO 90

SEO Transform Gen Z PR 90

Spiralytics

JULY 31, 2024

Her content, with some reaching up to 88 million views, has become a favorite among Gen Z Filipinos. She gained fame through her YouTube channel but has been in the spotlight since 2011. Andrea Brillantes @blythe Facebook: Andrea Brillantes (17M followers) Instagram: @blythe (14.1M followers) TikTok: @ivanaalawi (13.2M

Food 52

Food Gen Z Entertainment Fashion 52

Exposure Ninja

JULY 13, 2022

In 2011, SHEIN was focused on selling wedding dresses, with some women’s apparel on the side, functioning in a similar way to a drop shipping company. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. SHEIN is based in China but ships to 220 countries.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. Business email address Subscribe Processing.

Branding 79

Branding PR Food Gen Z 79

Buffer Marketing

MAY 29, 2024

from the 2011 movie Crazy Stupid Love.  Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base. It’s a slightly higher lift, but high-impact format that will have your followers rolling their eyes at the opposing generation.

Gen Z 118

Gen Z Millennials Finance User-Generated 118