Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. Generation Z, she shows, will rise in numbers among the nation’s workers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

Transform 121

Transform Gen Z Shoppers Retail 121

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. For example: As of 2011, Twitter was processing 1.6 Traditional search engines. billion search queries per day.

Shoppers 107

Shoppers Retail Finance User-Generated 107