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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.

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The 2011 Growth Imperative

Adobe Experience Cloud Blog

Two Wall Street Journal articles from the past few days caught my eye because of their significance to what many believe is the single most important business issue for 2011 and beyond: How to achieve strong, sustained growth. Re-igniting growth is the business and economic imperative of 2011. To be sure, this is nothing new.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011?

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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

Adopt Revenue Performance Management (RPM). Lead and Manage With Data-Driven Decisions. The study, which surveyed nearly 3,000 executives, managers, and analysts around the world, was conducted by the IBM Institute for Business Value and MIT Sloan Management Review. That old revenue model does not need tinkering.

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B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. However, in 2011, several judges determined that Righthaven had no grounds to sue because the company didn’t actually own the copyrights to the material.

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