Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 123

Marketing Automation Platform CRM Marketing Marketers 123

Adobe Experience Cloud Blog

MAY 18, 2015

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, The best part?

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Transform Manufacturing 134

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Martech

FEBRUARY 3, 2025

The modern marketing leader is drowning in options. What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. Marketing is increasingly becoming a technical profession that includes proficiency with marketing automation platforms. But a marketing automation platform is different. But Are Companies Getting Maximum Value?

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Duct Tape Marketing

MAY 28, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Marketing Automation Platform 69

Marketing Automation Platform Marketing Marketers Marketing Plan 69

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Smartphone penetration is high across all ages and demographics.

Transform 127

Transform Gen Z Shoppers Retail 127