Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. The second is that automation applied to an inefficient operation will magnify the inefficiency.”. So, don’t just automate your old processes when you are introducing marketing automation into your organization.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Mobile marketing falls within the ecosystem of digital marketing. Smartphone penetration is high across all ages and demographics.

Transform 123

Transform Gen Z Shoppers Retail 123

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Michael McNeal , National Marketing Operations Lead, Centric Consulting. Snapshot: Marketing automation.

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