2011 Marketing Automation Platform Transform 
Martech
FEBRUARY 3, 2025
The modern marketing leader is drowning in options. What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior.
Adobe Experience Cloud Blog
MAY 18, 2015
Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, The best part?
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Adobe Experience Cloud Blog
OCTOBER 18, 2012
Source: Focus Research Study: Marketing Automation, March 2011. Marketing is increasingly becoming a technical profession that includes proficiency with marketing automation platforms. But a marketing automation platform is different. But Are Companies Getting Maximum Value?
Martech
MAY 13, 2022
Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.
Martech
JANUARY 3, 2022
The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Michael McNeal , National Marketing Operations Lead, Centric Consulting. Snapshot: Marketing automation.
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