Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. WeChat launched in 2011, before competitors like Kik and WhatsApp. Owner: Kuaishou Technologies.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. Some are caregivers, some are preparing for retirement or parenthood, and some are new to the workplace.

Gen Z 98

Gen Z Millennials Health User-Generated 98

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Instead, it is very much aligned with making, in the words of the recent Gallup Business in Society Report , “a positive impact” in people’s lives.

Product 111

Product Branding Gen Z Health 111

Businesses Grow

MARCH 1, 2022

A wave of pro-democracy protests took place in the Middle East and North Africa beginning in 2010 and 2011, challenging some of the region’s entrenched authoritarian regimes. Digital Natives are Millennials, Gen Zers, and beyond, born between the early 1980s to as recently as the 2010s. million Americans. million Americans.

Transform 98

Transform Millennials Education Digital Marketing 98

Duct Tape Marketing

SEPTEMBER 29, 2016

Even millennials are said to be obsessed with user-generated content. Millennials Love User-Generated Content [Infographic].” www.business2community.com/infographics/millennials-love-user-generated-content-infographic-01497502. March 16, 2011. All these statistics have one common ground: authentic feedback. April 4, 2014.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hubspot Marketing

MAY 1, 2017

Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. 3) Coca Cola. Source: ShareaCoke.com. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Martech

MAY 13, 2022

At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Smartphone penetration is high across all ages and demographics.

Transform 126

Transform Gen Z Shoppers Retail 126

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. We’ve got you covered every step of the way. What is Snapchat?

Gen Z 145

Gen Z Millennials Place Promotion 145

Duct Tape Marketing

SEPTEMBER 15, 2016

In 2011, Lexus Sweden was the first automaker in Europe to provide customers with a voice through the use of reviews and incorporated them into its overall marketing and branding strategy. But perhaps paid advertising isn’t where your focus should be. Lexus Builds Trust Through Conversation. The Takeaway.

User-Generated 78

User-Generated Millennials Fashion Education 78

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Source The campaign began in Australia in 2011 and swiftly spread globally, capitalizing on social media engagement and UGC to promote brand awareness.

PR 40

PR Branding Whitepaper Thought Leadership 40

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Since its 2011 launch, Scoop.it! AaronOrendorff #tools Click To Tweet. If you’re unfamiliar, Scoop.it! When you’re on Scoop.it!,

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 billion search queries per day.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Duct Tape Marketing

APRIL 28, 2016

And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. Among the highly connected millennial generation, 95% say they’d like an incentive, such as discounts or cash rewards, to share a product through email or social media channels.

Millennials 52

Millennials Customer Acquisition Fashion User-Generated 52

Martech

FEBRUARY 11, 2022

The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials. Customers who use this program, titled “Target Circle,” receive special offers based on their purchase history – they’re also offered recommendations for online and in-store purchases.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Duct Tape Marketing

FEBRUARY 2, 2018

John Jantsch: Well now, do you qualify as a millennial age wise? Jess Ostroff: Yes, technically I was born in the millennial years, although I don’t identify with all the millennial traits. John Jantsch: Well, your job title is certainly very millennial-like I think. Jess Ostroff: We officially started in 2011.

Millennials 62

Millennials Place PR Shipping 62

Duct Tape Marketing

FEBRUARY 6, 2024

John (05:10): You millennials are old farts. And it's funny, you see a lot of these terms that were coined in 2014, in 2011, even like Google's zero moment of truth and stuff that now you see it and it's because it required sort of a tipping point. So dark social, the concept is basically this. The term is not new.

SEO 90

SEO Transform Gen Z PR 90

Adobe Experience Cloud Blog

DECEMBER 27, 2012

Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Must Attend Marketing Events in 2013 – An Interactive Infographic – One of our most popular infographics from 2011 gets an update and an upgrade! Let’s put on side one. Does Facebook Work for B2B Lead Gen?

Millennials 130

Millennials CRM Marketing Marketers 130

Marketing Insider Group

AUGUST 20, 2013

Millennials watch TV with 2 or more electrical devices. Millennials trust strangers over family and friends. billion in 2011 to 6.3 Only 11% define having a lot of money as a definition of success. Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. billion 2050.

Millennials 110

Millennials Energy User-Generated Health 110

Buffer Marketing

MAY 29, 2024

from the 2011 movie Crazy Stupid Love.  Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base.   View this post on Instagram A post shared by Julie Lorentzen (@julievlorentzen) 3. Here’s the momen t for the movie, if you fancy a chuckle.)

Gen Z 117

Gen Z Millennials Finance User-Generated 117

Scoop.it!

MARCH 17, 2022

Coca-Cola’s marketing team in Australia launched the ‘share a coke’ campaign in 2011 through social media and paid ads. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands. Here are some examples: Share a Coke.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115