Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. . Augmented Reality For B2B Marketing in 2011?" The reason is context.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer. Share: Read more from Social Media B2B Marketing , Inbound Marketing , Social Media Click here to cancel reply.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77