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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Art + Science.

Transform 104
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Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth

Adobe Experience Cloud Blog

Now, The Conference Board has further confirmed this thesis with a new global survey, which found that fueling business growth is the #1 issue for CEOs these days. The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide.

Product 93
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What is marketing operations and who are MOPs professionals?

Martech

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5%

Transform 120
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Analytics 140
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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Weixin was first released as a messaging app in 2011 by parent company Tencent. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. Here are six WeChat marketing strategies and several brand examples.

Transform 111
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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

And so we begin to see this evolution of the voice of customer moving out of marketing and into the board room. The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

And so we begin to see this evolution of the voice of customer moving out of marketing and into the board room. The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer.