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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Transform Data into Business Insights.

Transform 134
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The ROI of Marketing Automation

Adobe Experience Cloud Blog

Source: Focus Research Study: Marketing Automation, March 2011. New technology requires new ways of doing things. Most categories of enterprise software are “all-or-nothing propositions” that require you to fully implement the new system, transforming your processes completely. A Final Piece of Advice.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. Content marketing needs to lead this transformation. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. billion people.

Transform 123
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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. The future is bright for MOPs! Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Transform 117
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Live Streaming: the ultimate guide to the successful production of digital content

Rock Content

Although the term has enjoyed an ever-greater degree of popularity due to the digital transformation, the first Live Streams were actually achieved long before the introduction of broadband, when the web was still in its infancy, slow and with only the capacity to reach a limited number of users. How did this trend arise?

Product 114
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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202