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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, But for mobile marketing to be effective, it needs to be strategic. This space is changing constantly.

Transform 121
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

Can you imagine the chaos to building a house without a plan? We don’t plan for our desires to come true. Over the past 20 years I’ve asked hundreds of people what their success plan is. This formula got me to this place, but I almost lost it all by not following it. But it doesn’t make the world a better place.

CMO 111
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Succession Planning — the Best Way to Ensure Your Company’s Future

Hubspot Marketing

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark.