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In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. I knew this would be challenging.
The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. 93% of B2B Marketers use content marketing. ~ Only 42% of content marketers believe they are effective with it. ~ Only 44% of B2B Marketers have a documented content strategy. ~ CMI / MarketingProfs.
Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.
Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.
In early 2011, Forbes Contributor Christine Crandell wrote that the customer experience for most buyers is inconsistent and disconnected. She pointed at the corporate website as a “traditionalmarketing vehicle” (ouch!) He continued: The corporate website is dead and “press release PR” is on its way out.
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