Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Augmented Reality For B2B Marketing in 2011?" Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

OCTOBER 5, 2010

I started in sales, then moved into product management with P&L responsibility. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Augmented Reality For B2B Marketing in 2011?"

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Customer loyalty 86

Customer loyalty Customer Telemarketing Inbound Marketing 86

Marketing Insider Group

MAY 17, 2010

It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Customer loyalty 82

Customer loyalty Customer Telemarketing Inbound Marketing 82

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Augmented Reality For B2B Marketing in 2011?" Rita’s Water Ice tweeting about their flavor of the month on a hot summer day). Share your thoughts, post a comment.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Augmented Reality For B2B Marketing in 2011?" Trend #5: Business professionals expect authenticity in company social media participation.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. Commerce: Mary talks about how the rate of product improvement is unprecedented. Augmented Reality For B2B Marketing in 2011?

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

DECEMBER 1, 2010

They always saw our new product ideas first, they always helped drive our strategy and when we made mistakles, they let us know. Augmented Reality For B2B Marketing in 2011?" I think we see something closer to the right mix. As for the relationships, I couldn’t agree more. Click here to cancel reply.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Augmented Reality For B2B Marketing in 2011?" The reason is context. Click here to cancel reply.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Augmented Reality For B2B Marketing in 2011?" One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. Augmented Reality For B2B Marketing in 2011?" Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Share your thoughts, post a comment.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. Augmented Reality For B2B Marketing in 2011?" And the truth is far from it. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. Augmented Reality For B2B Marketing in 2011?" And the truth is far from it. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 64

Energy Telemarketing Shipping B2C 64

Marketing Insider Group

JULY 29, 2010

Spot on Michael Some businesses try to be too much about their products or services, and sometimes that’s all you hear. Augmented Reality For B2B Marketing in 2011?" I agree, that business owners should understand that their personal brand must be in all their social media activities. Click here to cancel reply.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied. Ask your partners.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. is a great closing tool with a product that has many clear benefits. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 101

Telemarketing B2C Customer loyalty Inbound Marketing 101

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Augmented Reality For B2B Marketing in 2011?"

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Augmented Reality For B2B Marketing in 2011?"

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Augmented Reality For B2B Marketing in 2011?" Let’s start a discussion: what do you think? Funny, but too often times true.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). Augmented Reality For B2B Marketing in 2011?" As a technical communicator, however, I’m disappointed that the documentation department wasn’t mentioned as part of the mix.

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81