Search Engine Land

JANUARY 13, 2023

2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%. 2011: “Q. 2010: Query suggestions varied based on user location.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. 2011: Google was again sued over privacy issues related to the launch of Google Buzz.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Sprout Social

OCTOBER 1, 2020

In 2011, inspired by the challenge of fitting studio cycling classes into his own busy schedule, CEO and co-founder John Foley pitched the idea for a technology-driven, at-home solution to his former colleague, Tom Cortese. Recently, the brand unveiled a new bike model citing feedback from users as the driver behind the new offering. "The

User-Generated 141

User-Generated Entertainment Education Branding 141

Search Engine Land

JANUARY 17, 2023

2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2012: The new features allowed advertisers to target to specific versions of operating systems, to ensure the ads were going to the right users. 2011: The stock photos were all coming from Shutterstock.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Google On Bing Attack Ads: “Others Should Focus On Building Good Products” 2013: “We focus on our users. 2011: Spoiler alert: No.

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

JANUARY 13, 2023

When Google announced the helpful content update , many in the SEO industry expected AI-generated content to get hit hard. . I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Back in 2011, content farms were a serious problem.

SEO 119

SEO User-Generated Manufacturing Promotion 119

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. 2011: Android OS achieved a 25.8%

Search Marketers 86

Search Marketers Marketers Advertising Marketing 86

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Augmented reality (AR) uses computer-generated effects to augment the reality we perceive with our own eyes and ears. It’s usually a computer-generated image, such as a bitmoji.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Adobe Experience Cloud Blog

MARCH 31, 2011

Internet users have dynamic activity patterns and today they spend more time on the web than ever. A Forbes Media study showed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, finishing slightly lower than Search Engine Optimization.

PR 109

PR Marketers Marketing Email Marketing 109

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 145

Gen Z Finance User-Generated Transform 145

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Report: Google Most Valuable Brand Of 2011 2011: Brand Finance said, “the world’s increasing dependence on the internet is reflected by Google’s position at no.

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. Boost User Engagement. Google Panda.

SEO 141

SEO User-Generated Analytics Education 141

Buffer Marketing

OCTOBER 31, 2022

Go beyond “promotion” The most effective way to use a vertical network is to be a part of the community by joining conversations and providing valuable content. As social media users look for platforms to serve their hyper-specific interests, more networks will crop up to address their needs.

User-Generated 107

User-Generated Food Retail Promotion 107

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Search Engine Land

MARCH 1, 2023

. (“Yahoo is celebrating its 14th birthday today…”) Yahoo Turns 16 Years Old – published March 2, 2011 (“On March 1st , Yahoo turned 16 years old.” ” And that’s because Yahoo marked its “ Sweet 16 ” on March 1, 2011.)

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Martech

APRIL 28, 2023

We asked: Will this type of generative AI replace websites one day? Many users sent us comments that because MarTechBot wasn’t perfect or always correct, it must not be very good. Generative AI tools are quickly becoming like a “mech” unit, arming me with capabilities and power I am still uncovering and learning to use.

User-Generated 110

User-Generated CMO Marketing Mix SEO 110

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. scribblelive is a tool that learns interests of users & gathers custom-picked articles. Since its 2011 launch, Scoop.it!

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Hubspot Marketing

SEPTEMBER 30, 2022

Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as improved lead generation and a boost in search engine optimization. Also, consider using Twitter Search to find users' questions on Twitter.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Buffer Marketing

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews.

User-Generated 132

User-Generated Retail Price Marketers 132

Hubspot Marketing

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. Now, QQ users might use its sister app -- QZone -- for a social media experience that's comparable to Facebook. Like many U.S.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

MAY 10, 2022

Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Monthly active users : 2 billion. Instagram monthly active users : 2 billion. Instagram direct messages (DMs) play an important role in its success by allowing users to connect one-on-one and in group messages.

User-Generated 132

User-Generated Marketers Marketing Customer Journey 132

SocialPilot

JANUARY 30, 2025

Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Our primary objective for our Instagram Trends Report 2025 Campaign was to generate as many downloads as possible. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

SocialPilot

JANUARY 30, 2025

Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. Our primary objective for our Instagram Trends Report 2025 Campaign was to generate as many downloads as possible. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 125

Gen Z User-Generated Finance Customer loyalty 125

Content Marketing Institute

OCTOBER 26, 2018

WordPress users create an average of 70.5 In this content landscape, social sharing alone won’t push content enough to generate business value. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period.

Promotion 111

Promotion SEO Content Marketing User-Generated 111

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Back in 2011, Coca Cola launched its famous "Share a Coke" campaign in Australia, bringing it to the U.S. 3) Coca Cola. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Duct Tape Marketing

SEPTEMBER 15, 2016

If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. Reviews work because they bring credibility to the brand and promote engagement within the domain of Lexus. photo credit Unsplash. Lexus Builds Trust Through Conversation.

User-Generated 78

User-Generated Millennials Fashion Education 78

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And there’s no question that generative AI will change SEO as a profession and revolutionize your PPC game. Hey, I get it.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketers 111

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Then, we use email marketing as one of the channels to promote it: You can check out Neil Patel Digital’s content services here. #2 First, when new trial users sign-up, they need excellent email onboarding sequences to convert them into happy, paying customers.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Neil Patel

DECEMBER 17, 2020

BPM software is great at automating routine and recurring processes like: Requests for approval Inventory updates Time-off requests Promotions Customer onboarding Training new hires. The upshot to the no-code platforms is that non-technical users are going to be up and running in no time. Nothing gets missed or held up. No one does.

Management 131

Management User-Generated Price Finance 131