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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 111
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The hidden costs of martech sprawl and how to overcome them

Martech

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. The modern marketing leader is drowning in options. compound annual growth rate.

Transform 105
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10 of the Most Successful Online Side Hustles Ever Launched

Jeff Bullas

Postmates Postmates is a company that provides on-demand delivery services for various types of goods, including food, groceries, and retail products. It was founded in 2011 in San Francisco, California, with the goal of making local delivery as fast and convenient as possible. Shopify’s Gross Merchandise Volume was $136.3

Food 278
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

The beauty brand encourages UGC by offering chances to be featured and creating fun, interactive experiences in its retail spaces. You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good. This, my friends, was the golden age of organic social media.

Gen Z 116
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Blockbuster Blogs: How Breakthrough Ideas Are Born

Animalz blog

In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He called this “The Long Tail” in a 2004 WIRED article , which was later turned into a book (you notice the pattern here? .”

Transform 109
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This day in search marketing history: January 14

Search Engine Land

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: “Q. DuckDuckGo Relaunches With New Visual Design.

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Target Creates a Community: #PhillipLimForTarget

Adobe Experience Cloud Blog

In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday. But Phillip Lim wasn’t the first Target designer collaboration by far. Know Your Influencers. Target used ads in Vogue, television spots, and social media to promote the collection.

Fashion 134