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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Augmented Reality For B2B Marketing in 2011?" What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? Click here to cancel reply.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Augmented Reality For B2B Marketing in 2011?" The only thing I would add to your observation is that planning takes intellectual honesty and courage.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Augmented Reality For B2B Marketing in 2011?" The only thing I would add to your observation is that planning takes intellectual honesty and courage.