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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

Gen Z 282
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Uberflip acquired by PathFactory

Martech

Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement. He once wrote in an open letter: “Truth be told, we started Uberflip in 2012 as much to create jobs for ourselves as for our passion to solve for tech.”

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AI and security are the focus of latest Salesforce acquisitions

Martech

Own is a Salesforce AppExchange partner since 2012 and a Salesforce Ventures portfolio company. Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release.

CRM 108
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The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. Users could now apply filters to give their photos different looks by changing them to monochromatic or sepia tones or sharpening the light and shapes. It now has over 1 billion active users and is worth an estimated $100 billion.

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Semrush acquires Third Door Media, including MarTech

Martech

The origin story of the MarTech brand includes two people so dedicated to marketers and their work that they were working over the end-of-year holiday period in 2012. Semrush, best known for its software to help search marketers, is acquiring Third Door Media. This guy is talking to me!”

Law 126
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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. million ($4.9 million today) for a 30-second spot.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. You can download the full report here.

Gen Z 141