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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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Native Advertising Strategy: How and When to Use It

Hubspot Marketing

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

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This day in search marketing history: February 20

Search Engine Land

Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%

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This day in search marketing history: January 18

Search Engine Land

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

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This day in search marketing history: February 6

Search Engine Land

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid.

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This day in search marketing history: March 21

Search Engine Land

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. What Do Users Really Think Of The New Google Design?

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7 Great Social Media Advertising Campaigns

Bannerflow

Social media campaigns are a form of advertising that takes place across a brand’s social channels. Let’s look at seven of the best social media advertising examples out there. Social media advertising offers plenty of benefits for your brand, from product promotion to driving web traffic. Calm “Meditation Ads”.