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How to address the top reputation issues impacting brands today

Search Engine Land

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. Business email address Subscribe Processing. That was more than a dozen a day.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Social media manager. Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager.