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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Brand values that resonate with this audience include topics such as mental health, social and environmental causes, diversity and inclusion, and ethical labor practices. Encourage Gen Zers to become brand ambassadors.

Gen Z 324
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How brands should react to market slowdowns

Martech

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 121
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Why Brand Publishing is the Future of Marketing

Marketing Insider Group

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 101
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 131
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How to address the top reputation issues impacting brands today

Search Engine Land

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers. It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more.

B2C 118
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Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Adobe Experience Cloud Blog

by Jason Miller 2012 has been a fantastic year for marketers. 5 bonus cuts from the world of Infographics: Marketo’s Top Infographics for 2012. True Colors: What Your Brand Colors Say About Your Business – We put the rainbow under a microscope to find out how each color can help you connect with your customers.

CRM 130