Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law 52

Law Marketers Marketing User-Generated 52

Animalz blog

JULY 15, 2025

At Dell, she was one of the first Fortune 500 managing editors and launched Tech Page One, an early brand journalism site that influenced $1 billion in the pipeline. For enterprise content, shifting from self-promotion to insights-based, audience-first content is the key to building trust and authority. “If

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

Hootsuite

FEBRUARY 14, 2025

Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice. Not every brand can be Duolingo, and that’s okay! Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy. a blog post).

Analytics 79

Analytics Promotion Whitepaper SEO 79

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Promotion 141

Promotion Branding Entertainment Millennials 141

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. While a special targeted marketing promotion isn’t needed, it does need to be marketed. 1. Weak U.S.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketers 115

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

Marketers 103

Marketers Marketing Promotion Advertisers 103

Adobe Experience Cloud Blog

MAY 23, 2012

The social enterprise changes the way we work and changes how we listen to our brands. Marketo social promotions –run social pole directly through Marketo. How do you promote your brand? Phil impresses upon the audience that there is a new buyer paradigm–and the buyer is in control. Applause**.

Transform 121

Transform User-Generated Promotion Management 121

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste. Click To Tweet.

Promotion 110

Promotion Copywriting Social Media Marketing SEO 110

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 145

SEO Branding Promotion User-Generated 145

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 145

Branding Fashion Traditional Marketing Food 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? It means an opportunity for promotion during public events and festivals. One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 billion in 2012.

Branding 132

Branding Millennials Entertainment Marketers 132

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 124

Branding Marketers Marketing Finance 124

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say." What is Medium?

Promotion 131

Promotion eCommerce SEO Affiliate Marketing 131

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

Branding 111

Branding Entertainment Thought Leadership Content Marketing 111

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 140

Branding Fashion Gen Z B2C 140

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 120

Branding Transform Marketers Marketing 120

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Adobe Experience Cloud Blog

JANUARY 15, 2013

Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. What other ideas for promotion have been working? We typically begin promotions about 2 weeks out by sending an email to a segmented part of our database, and then we mix in social closer to the actual webinar date.

Event Marketing 133

Event Marketing Marketers Marketing Promotion 133

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. Penney actually dropped 25%. What is a flash sale? 6 Examples of Great Flash Sales.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

Content Marketing 111

Content Marketing Marketers Marketing Entertainment 111

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Adobe Experience Cloud Blog

AUGUST 22, 2012

A recent Nielson Survey showed that only 15% of buyers believe what a brand has to say about itself. In contrast, the same study showed that 76% believe what their peers have to say about a brand. They follow your brand and share your content to all of their followers. The decals are Marketo branded AND are stylish.

Promotion 129

Promotion Email Marketing Branding Customer 129

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The rise of content marketing has lead to the emergence of the brand evangelist , corporate journalists, content strategists, curators and editors. Extra-sensory or Auditory Branding.

Thought Leadership 111

Thought Leadership Marketers Marketing Promotion 111

Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Some brands even retreated or kept flat their investment in social efforts as 2 recent studies suggested.

CMO 94

CMO Marketers Marketing Promotion 94

Hubspot Marketing

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Overall, your brand or company's goal is to make money. That's why having an online presence is important.

SEO 145

SEO Advertisers Advertising Promotion 145

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 144

Gen Z Marketers Marketing User-Generated 144

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 144

Gen Z Marketers Marketing User-Generated 144

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. Create interactive filters for your brand.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. Here’s a look at 10 real-life examples for your brand to try. The challenge? Completion Meters.

User-Generated 144

User-Generated Inbound Marketing Marketers Marketing 144

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Adobe Experience Cloud Blog

JULY 27, 2012

By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. 2) Create a social media policy.

Thought Leadership 124

Thought Leadership Promotion SEO Advertising 124

Neil Patel

FEBRUARY 11, 2023

People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. It’s like what Google did back with the knowledge graph in 2012.

SEO 145

SEO User-Generated Price Performance Marketing 145