2012 Branding Promotion 
Martech
OCTOBER 23, 2023
Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.
Marketing Insider Group
JUNE 18, 2024
We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.
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Hubspot Marketing
OCTOBER 12, 2023
I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say." What is Medium?
Hubspot Marketing
FEBRUARY 15, 2024
Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.
Neil Patel
JANUARY 8, 2021
If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.
Spiralytics
JANUARY 26, 2023
Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.
Adobe Experience Cloud Blog
JANUARY 13, 2012
For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. While a special targeted marketing promotion isn’t needed, it does need to be marketed. 1. Weak U.S.
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