Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales. Instagram age demographics. Get Started.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Hubspot Marketing

MAY 31, 2024

Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. Here’s what they shared.

Advertisers 99

Advertisers Advertising Gen Z Inbound Marketing 99

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? Invest in paid advertising.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139