Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 111

Gen Z Advertisers Advertising Branding 111

Hubspot Marketing

SEPTEMBER 9, 2024

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. You can download the full report here.

Gen Z 133

Gen Z Millennials Entertainment User-Generated 133

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 142

Video Marketing Millennials Gen Z Entertainment 142