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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 123
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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

Gen Z 324
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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers. Why we care: B2B marketing is an interesting place right now. It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more.

B2C 108
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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Social media should have a place in your B2B marketing plans and budget. 1. Weak U.S.

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11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Adobe Experience Cloud Blog

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Also, Dreamforce might be the best place to get some free consulting advice. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12.

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This day in search marketing history: February 20

Search Engine Land

Google introduced the news meta keywords tag specifically for publishers in 2012. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

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This day in search marketing history: March 21

Search Engine Land

Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things. New Ad Status Info Added To AdWords 2012: Google gave AdWords users a new way to figure out whether their ads are approved, or not, and why.