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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services.

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Steve Ganem, Product Director of Google Analytics, on GA4

Search Engine Land

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). It was designed specifically to help customers get setup with GA4 and make sure they have all of the right pieces in place to get the information they need.

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Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). It was designed specifically to help customers get set up with GA4 and make sure they have all of the right pieces in place to get the information they need.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?

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This day in search marketing history: February 20

Search Engine Land

Google introduced the news meta keywords tag specifically for publishers in 2012. Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. million U.S. million more than Yahoo.

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This day in search marketing history: January 10

Search Engine Land

In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. 2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. The History Of Google Places, All On One Page. 2008: Real or fake?

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This day in search marketing history: February 6

Search Engine Land

Also on this day Happy 15th birthday to Google Maps, the company’s second most important product 2020: Google introduced a refreshed version of its app for Android and iOS with some new features. Bing Webmaster Tools Adds Markup Validator 2012: The tool scanned for HTML Microdata, Microformats, RDFa, Schema.org and Open Graph.