How Gen Z Will Change the B2B Marketing Game
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services.
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