article thumbnail

Steve Ganem, Product Director of Google Analytics, on GA4

Search Engine Land

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We plan to also invest more in Key Events reporting to help product development teams optimize important flows in their customer experiences.

article thumbnail

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services.

Gen Z 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We plan to also invest more in Key Events reporting to help product development teams optimize important flows in their customer experiences.

article thumbnail

Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

article thumbnail

Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

Product 107
article thumbnail

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Adobe Experience Cloud Blog

by Jason Miller 2012 has been a fantastic year for marketers. 5 bonus cuts from the world of Infographics: Marketo’s Top Infographics for 2012. Killing Time: How to Destroy Your Productivity – This infographic was based upon one of my favorite blog posts of the year. What’s your favorite post from 2012?

CRM 130
article thumbnail

Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where appropriate, link to products on your website. Where is social media in your B2B marketing budget?