article thumbnail

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services.

Gen Z 282
article thumbnail

AI and security are the focus of latest Salesforce acquisitions

Martech

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. Own is a Salesforce AppExchange partner since 2012 and a Salesforce Ventures portfolio company.

CRM 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. What can you do as a marketer?

Gen Z 141
article thumbnail

The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. These users utilize their huge followings to persuade them to use certain products and services. The number of Instagram users burgeoned as more and more users felt their pictures were now worthy of posting.

article thumbnail

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves. In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 The production value is insane.

article thumbnail

Semrush acquires Third Door Media, including MarTech

Martech

The origin story of the MarTech brand includes two people so dedicated to marketers and their work that they were working over the end-of-year holiday period in 2012. Semrush, best known for its software to help search marketers, is acquiring Third Door Media. This guy is talking to me!”

Law 131
article thumbnail

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.