Adobe Experience Cloud Blog

MAY 23, 2012

Marketo social promotions –run social pole directly through Marketo. How do you promote your brand? Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. A foundation of data –who are your key influencers?

Transform 121

Transform User-Generated Promotion Management 121

Search Engine Land

JANUARY 25, 2023

Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search 2012: That time when Google’s supposedly sophisticated Universal Search algorithm picked a cartoon video on YouTube created by a company pitching its SEO software to Rick Santorum. Update Confirmed 2012: This was only a data refresh. Google Panda 3.2

Search Marketers 77

Search Marketers Real Estate Retail Marketers 77

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

JANUARY 5, 2023

2012: Bing Maps pushed out a major update to their driving directions “routing engine.” 2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Surprise: Google’s Home Page Promoting Nexus One.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

SEPTEMBER 19, 2023

Search ads refer to the text and shopping promotions you see displayed at the top of Google’s search results page when users perform queries. Google’s search ad revenue growth has consistently been in the “high teens” since 2012, per documents shown by the Justice Department at the antitrust trial.

Price 142

Price User-Generated Advertisers Advertising 142

Search Engine Land

APRIL 24, 2024

Raghavan was promoted to his position in June 2020. Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly. About Raghavan. He is a senior vice president at Google, responsible for Google Search, Ads and many other Google products.

User-Generated 99

User-Generated Digital Marketing Promotion Advertising 99

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2012: Don’t Fall Into The Made-For-SEO Website Trap by Eric Enge. 2012: Link Building Tool Review: Ontolo by Debra Mastaler.

Search Marketers 86

Search Marketers Marketers Marketing Advertisers 86

Search Engine Land

FEBRUARY 2, 2023

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. 2012: After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17%.

Search Marketers 88

Search Marketers Real Estate SEO Marketers 88

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? An Interview With A Google Search Quality Rater 2012: We learned about the hiring process, what Quality Raters looked for when they examined websites, details of the different evaluation tasks they did and much more. July 9, 2013: Google: Guest Blogging For Links?

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: So said “people familiar with the situation.”. 2012: PPC Planning Matrix by Crosby Grant.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

These are under promoted sessions can often have great content so I always check out this list first thing. Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enter the contests. Did I miss anything? Did this help?

Food 102

Food CRM Promotion Place 102

Search Engine Land

MARCH 1, 2023

Microsoft Advertising Begins Aggressively Courting Small Businesses For Search 2012: Microsoft Advertising was reaching out to PPC experts and small business customers, hoping to pair them up to educate SMBs about adCenter and learn about their needs and challenges.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 78

Search Marketers Marketers Marketing SEO 78

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 77

Search Marketers SEO Marketers User-Generated 77

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Develop (nurture): promote prospects through the buying cycle by providing the right communication and engagement at each step. Service Level Agreements are a best practice here.

CMO 102

CMO Management Thought Leadership CRM 102

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Red Bull Red Bull demonstrated its livestreaming prowess in 2012 during the Felix Baumgartner space jump event , known as Red Bull Stratos.

Transform 109

Transform Entertainment Fashion Education 109

Search Engine Land

MAY 15, 2024

While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement?

Food 94

Food Promotion Product Communications 94

Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Neil Patel

FEBRUARY 11, 2023

People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. It’s like what Google did back with the knowledge graph in 2012. Content creation is not even half the battle… the hard part is promoting the content. Roughly 25.6%

SEO 145

SEO User-Generated Price Performance Marketing 145

Search Engine Land

JANUARY 23, 2023

Ask.com Has The Most Long-Winded Searchers, Report Says 2012: Users averaged almost five words per search. Bing Hopes For Touchdown With New ESPN Partnership 2011: The Bing and ESPN partnership involved two pre-Super Bowl promotions Customizing Your Search With Ask.com 2008: The other engines also offered some customization features as well.

Search Marketers 74

Search Marketers Marketers Marketing SEO 74

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Article sponsored by PayPal.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. Marcus, Heinz released a campaign to promote its annual Halloween-themed ketchup, dubbed “tomato blood.”. It’s hard to think of Halloween without thinking of chocolate.

Gen Z 143

Gen Z Marketers Marketing User-Generated 143

Search Engine Land

JULY 14, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA. This is not new. The same attitude was taken when GA migrated to UA.

Analytics 91

Analytics Key Performance Indicator User-Generated Customer 91

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. Marcus, Heinz released a campaign to promote its annual Halloween-themed ketchup, dubbed “tomato blood.”. It’s hard to think of Halloween without thinking of chocolate.

Gen Z 140

Gen Z Marketers Marketing User-Generated 140

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Consider using them for content promotion, and don’t forget about other calls to action for viewers to interact with your channel. Try YouTube advertising or cross-promotion.

Promotion 105

Promotion Analytics Entertainment SEO 105

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Outbrain? Why BuzzSumo?

Gen Z 103

Gen Z Millennials Advertisers Advertising 103

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Analytics 132

Analytics SEO Education Promotion 132

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 128

Pharmaceutical Health Marketers Marketing 128

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. If they do have the finances, they want value before they’ll be ready to execute a purchase.

Branding 115

Branding Finance Marketers Marketing 115

Marketing Insider Group

APRIL 24, 2023

Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. This alternative search engine was launched back in 2012, and is our preferred choice for analyzing content and monitoring social media.

Non-Profit 101

Non-Profit User-Generated Advertising Advertisers 101

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Penney stopped promoting sales and offering coupons. Except, in 2012, sales for J. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. Penney actually dropped 25%. What is a flash sale?

eCommerce 142

eCommerce Shoppers Shipping Customer loyalty 142

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness.

User-Generated 130

User-Generated Inbound Marketing Marketers Marketing 130

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine.

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions. Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.

Non-Profit 145

Non-Profit eCommerce Social Media Marketing Management 145

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Search Engine Land

FEBRUARY 24, 2023

YP: Our Mobile Ad Network Second Only To Google 2013: YP said it had “over $350 million in advertising revenue [in 2012] attributable to mobile, making it the number two company in the US mobile advertising industry.” 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

MARCH 16, 2023

Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API 2012: The data was tricky to get to and the specifics of what was available varied based on how you retrieved it. 2009: Twitter was promoting Twitter Search. 2009: The Urbanspoon iPhone app had what looked like Google AdSense ads on them.

Search Marketers 86

Search Marketers Marketers Marketing User-Generated 86