Adobe Experience Cloud Blog

JANUARY 21, 2015

Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Negative SEO Is Harder Than You Think.

SEO 134

SEO Thought Leadership eBook Digital Marketing 134

Neil Patel

DECEMBER 10, 2021

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. Admittedly, for a time, it totally worked.

SEO 145

SEO Branding Digital Marketing Content Marketing 145

Neil Patel

SEPTEMBER 9, 2020

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Usually, they opt for creating various other types of content (e.g.,

SEO 142

SEO PR Retail Education 142

Internet Marketing Ninjas

APRIL 22, 2022

What’s the role of your chosen domain name on your future SEO strategy and visibility? What’s the correlation between SEO and domain names? Back in the early days of SEO keywords of domain names played a huge role in rankings. Back in the early days of SEO keywords of domain names played a huge role in rankings.

SEO 123

SEO Marketers Marketing 123

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 144

SEO eCommerce Thought Leadership Communications 144

Rock Content

JULY 13, 2020

Therefore, it is always important to be updated on the SEO trends of the moment. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Mobile SEO. We’re not repetitive.

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SEO User-Generated Transform Food 135

Duct Tape Marketing

DECEMBER 13, 2011

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. Here are my predictions for 2012. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces. But, welcome to the odd world of small business.

Whitepaper 78

Whitepaper Education SEO Product 78

Hubspot Marketing

JUNE 18, 2019

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. Why is on-page SEO important? HTML elements.

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SEO Product Price Customer 145

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 145

SEO Non-Profit User-Generated Branding 145

Neil Patel

APRIL 16, 2021

Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. The chart tells it all: I don’t want to sound like a snake-oil salesman with a bunch of anecdotes, so let me give you the cold, hard facts about h1s and SEO. That’s the direction that SEO has taken in recent years. It matters.

SEO 145

SEO Transform Content Marketing Place 145

Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 145

SEO Shipping Retail User-Generated 145

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Neil Patel

JANUARY 8, 2021

Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Twitter for SEO Tip #1: Promote, Promote, Promote. Twitter for SEO Tip #2: Use Targeted Keywords. Exposure is key.

SEO 145

SEO Branding Promotion User-Generated 145

Search Engine Land

APRIL 6, 2023

The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. In May 2012, one could argue that entity SEO was born. So if entities have been important for Google for over a decade, why are SEOs still confused about entities?

SEO 130

SEO User-Generated Fashion Place 130

Neil Patel

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

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SEO Analytics Marketing Plan Digital Marketing 138

Search Engine Journal

JUNE 16, 2022

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google Penguin Algorithm Update appeared first on Search Engine Journal.

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SEO 122

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Adobe Experience Cloud Blog

OCTOBER 22, 2012

One of the the areas where content marketing is making it’s biggest impact is in SEO. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients. Our Experts. Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketers Marketing 111

Duct Tape Marketing

MAY 22, 2019

Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is an SEO expert and the founder of Backlinko. Dean started five internet businesses early in his career, but he didn’t experience success until 2012. How do you incorporate user intent into your SEO strategy?

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SEO Marketers Marketing 78

Search Engine Land

FEBRUARY 1, 2023

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update. Does CityGrid From Citysearch “Answer” The Local SEO Problem? by Eric Enge 2012: How Much Does SEO Cost? Bing: “We Do Not Copy Results.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 108

SEO B2C Transform User-Generated 108

Search Engine Land

MAY 21, 2024

For ecommerce SEO, shop category pages have been a key focus. This puts Google Shopping as the focus of ecommerce SEO. This means that we can only make limited progress with classic SEO. SEO and marketing strategies must adapt to requiring fewer touchpoints to reach and convince users. But that could change.

eCommerce 93

eCommerce SEO Manufacturing User-Generated 93

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. The Hottest Reads In Search & Social In 2012.

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Backlinko

FEBRUARY 27, 2025

This is where you can add specialized tools for needs like local SEO and social media management. mo, its Semrushs cheapest plan, and is ideal for freelance SEOs, bloggers, and small business owners. In terms of technical SEO , Pro plan users can crawl up to 100,000 pages with Site Audit. Pro Plan ($139.95/month): At $139.95/mo,

Price 63

Price eCommerce SEO User-Generated 63

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. The YouTube search engine is powerful.

Analytics 141

Analytics SEO Education Promotion 141

Neil Patel

FEBRUARY 11, 2023

It’s like when Alexa first came out people were worried that it is going crush SEO and search. People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. It’s like what Google did back with the knowledge graph in 2012. Roughly 25.6%

SEO 145

SEO User-Generated Price Performance Marketing 145

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. best-seo-company-usa.biz). Get the daily newsletter search marketers rely on.

SEO 94

SEO Health eCommerce Retail 94

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 108

SEO Copywriting Analytics PR 108

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Transform User-Generated Analytics 93

Search Engine Land

JANUARY 4, 2023

2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. by Jacob Baadsgaard. by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Martech

JANUARY 20, 2022

NeuralText automatically optimizes content for SEO. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs.

Copywriting 131

Copywriting Communications SEO Product 131

Adobe Experience Cloud Blog

JANUARY 15, 2013

To name a few, we mix in SEO and social marketing with PPC and other paid programs such as content syndication to always add new names. Sandra Freeman: For our Masterpieces party at Dreamforce in October 2012, we had a very large crowd at the San Francisco Museum of Art. Can you elaborate more on security for parties?

Event Marketing 133

Event Marketing Marketers Marketing Promotion 133

Neil Patel

JANUARY 7, 2023

In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy. The Knowledge Graph has been growing steadily since it was first introduced in 2012. Essentially, semantic search is important because it can help you improve your SEO. Semantic Search Explained.

SEO 95

SEO User-Generated New Technology Price 95

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study] 2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 25, 2023

SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change. 2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90