Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

CMO 80

CMO B2C Marketing Marketers 80

SMEI

JANUARY 24, 2023

Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Hubspot Marketing

SEPTEMBER 23, 2024

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. Dawn Dish Soap - “The Big Picture” I told you I'd revisit this example!

Food 113

Food Energy Health Place 113

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns.

Transform 69

Transform User-Generated Analytics Communications 69

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors.

eCommerce 246

eCommerce Education Management Product 246

Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. The power went out at the Super Bowl.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

NOVEMBER 11, 2024

For instance, back in 2013, when Apple released iOS 7, it redesigned its app iconography from a skeuomorphic design to the flat, two-dimensional design it still uses today. It’s a small detail, but consistent iconography will elevate your website and other products with a professional polish.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Litmus

JULY 1, 2021

Take a look at this side-by-side comparison before and after this fix: Outlook 2013 at 120 DPI (without fix). Outlook 2013 at 120 DPI (with fix). Outlook 2013 = mso 15. What a difference, huh? Do not expect hover effects to work. Outlook doesn’t support the hover pseudo class. Outlook 2002 = mso 10. Outlook 2003 = mso 11.

Email Marketing 136

Email Marketing Branding Marketing Marketers 136

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Set Up

SEPTEMBER 3, 2024

Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z? How do Marketers Advertise to Gen Alpha?

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer 174

Customer Thought Leadership Promotion Branding 174

Search Engine Land

MARCH 24, 2023

Google Finally Discontinues The Blocked Sites Feature 2013: After over a year of the blocked sites feature not working (and two months after Google promised it would return) Google officially declared they were discontinuing the feature. 2013: Did Apple see indoor location as a future part of the iOS platform?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Duct Tape Marketing

JUNE 22, 2020

In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li. One of the Top 25 Small Business Experts To Follow on Twitter in 2013. Selected to serve as one of the Google+ Top Contributors since of 2013.

Management 100

Management Customer Marketers Marketing 100

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketers 111

Marketers Marketing 111

Welcome Software

APRIL 17, 2025

How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. It's like comparing apples to apples instead of apples to oranges, allowing Sam to see the true impact of the new design with less data.

Transform 52

Transform User-Generated Price Analytics 52

Search Engine Land

SEPTEMBER 17, 2024

Machine learning The best way to explain this is using a 2013 Facebook study. “A Additionally, testing click-through rates (CTR) is also crucial for SEO. Get the newsletter search marketers rely on. Business email address Sign me up! Processing. See terms.

User-Generated 78

User-Generated eCommerce SEO Shipping 78

Jeff Bullas

DECEMBER 19, 2022

The Martian ended up on the New York Times bestseller list, and by 2013 the printing and film rights were sold for roughly $100,000 but the movie went on to earn $670 million in box office sales. He said he has earned more from the audible version of his book over the physical book and movie rights.

Transform 226

Transform Education Price eBook 226

Buffer Marketing

NOVEMBER 12, 2024

PicJumbo PicJumbo  was created in 2013 with a host of images that regular stock photo sites had rejected due to “lack of quality.”    The images can be used as long as you attribute #WOCinTech Chat or wocintechchat.com. ”  Fast forward a decade, and the site offers more than 2.5

User-Generated 109

User-Generated Place Social Media Marketing Branding 109

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 2013: That time when Matt Cutts blog started ranking for [sreppleasers] in Google. Facebook Graph Search arrives.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 17, 2023

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Google axed 224 million bad ads in 2012. 2013: Google made three improvements: fast alternatives to letters, overlapping letters and Chinese character improvements. Sign of Hope? Google blocked 3.4

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 28, 2023

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue 2013: Those advertisers were rewarded with higher click-through rates and lower cost-per-click than text ads. Study: Reviews & Images Drive Clicks In Mobile 2012: Images and reviews were very important in capturing users’ eye movements and clicks.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

APRIL 10, 2023

Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. The company has been investing in AI research since 2013 and has made significant progress. Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and Instagram.

User-Generated 104

User-Generated Advertising Advertisers Product 104

Backlinko

MARCH 13, 2024

Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% 6.16% 2010 38.31% 18.71% 2011 38.33% 35.32% 2012 49.48% 40.63% 2013 52.79% 39.25% 2014 52.3% Android market share in the US since 2009: Note: Data for 2024 is incomplete (as of February).

Branding 123

Branding Marketers Marketing 123

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013. Boston.com News (@BostonDotCom) March 13, 2013. Remember, you aren’t just responding to the person who left a review, you are showing everyone else online who your brand is. confession. I hate McDonalds breakfast.

Management 145

Management Food Communications SEO 145

Backlinko

MARCH 13, 2024

In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then. Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 billion 2016 1.43 billion 2017 1.66 billion 2018 1.94 billion 2019 2.27 billion 2020 2.67 billion 2021 3.01 billion 2022 3.62

Communications 118

Communications Product Marketers Marketing 118

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2013: The Importance Of Big Data, Integrity & Security In Enterprise SEO by Jim Yu. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

MARCH 26, 2023

Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote 2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 1, 2023

2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3 2013: Google agreed to change some business practices and settle allegations it misused patents to thwart smartphone competitors. 2007-2013). Rumor: Apple May Buy Crowdsourced Mapping App Waze.

Search Marketers 104

Search Marketers Manufacturing Marketing Marketers 104

Search Engine Land

MARCH 18, 2024

Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. .” You can read her full message over on LinkedIn. Cheenu Venkatachary. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. He returned to Google in October 2022.

Promotion 132

Promotion Product SEO 132

Many Chat

JUNE 13, 2022

May 2, 2013: Photo tagging capability introduced. June 20, 2013: Videos introduced. December 12, 2013: Instagram Direct was introduced. Back in 2013, the 15-second video feature was introduced, giving birth to later features like Stories and Reels. June 28, 2012: Instagram designs photo pages for the web.

Transform 98

Transform Marketing Marketers Analytics 98

Animalz blog

DECEMBER 5, 2024

Framework Creation Two weeks before they publicly launched Slack in 2013, founder Steward Butterfield wrote a blog post memo titled “ We Don’t Sell Saddles Here, ” a framework for thinking about product positioning.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hubspot Marketing

MARCH 2, 2023

View this post on Instagram A post shared by Fabletics Scrubs (@fableticsscrubs) Competitors in the direct-to-consumer scrubs market include FIGs and Jaanuu, both founded in 2013. The success of these brands showed clear demand for functional, fashion-forward scrubs. Marketing Snippets The latest marketing news and strategy insights.

Product 117

Product Fashion Advertising Advertisers 117

Search Engine Land

JANUARY 7, 2023

Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2013: The URL shown under the definition previously wasn’t clickable. 2013: Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

MARCH 10, 2023

Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates 2013: Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them.

Price 143

Price Fashion Thought Leadership User-Generated 143