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Marketing automation vendor Act-On acquired for $53 million

Martech

While Marketo and Pardot were acquired by enterprise vendors Adobe bought Marketo in 2008 and Salesforce bought Pardot in 2013 Act-On focused on delivering sophisticated yet affordbale marketing automation capabilities to mid-market customers at an affordable price.

Price 118
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What makes content go viral, backed by research

Martech

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect?

PR 133
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How marketers can stop fueling customer churn for good

Martech

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. That barber gives you investing tips without understanding or regard for your goals, risk tolerance or portfolio strategy. They’re just pointing out what is obvious, not what is right for you.

Customer 127
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Canva acquires genAI startup Leonardo.AI

Martech

With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. More robust enterprise offerings make Canva a direct competitor to Adobe.

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

Hubspot Marketing

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.

CRM 145
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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine). Betting on emerging platforms What works today wont be the ticket to relevance tomorrow. In todays social media landscape, you have to keep a constant pulse on where your audience is showing up.

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Customer experience management in the age of agentic AI

Martech

” She had been with Temkin Group since 2013. ” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.”