Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The ad transcended all norms of advertising. 5) Adjusting the marketing/advertising infrastructure Quiz time. A focus on cultural relevance requires an obsession with … 3) The Need for Speed At 8:48 p.m. How did they do that?

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix 76

Marketing Mix SEO Education Analytics 76

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Set Up

SEPTEMBER 3, 2024

How do Marketers Advertise to Gen Alpha? Generation Alpha is the youngest generation and may be too young to worry about since they were born in 2013 or later…but what can marketers learn about them and how will advertising to Gen A be different from advertising to Gen Z? So, how should marketers advertise?

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

SEPTEMBER 23, 2024

In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. More than a decade later, ducklings dubbed “the Dawn Ducks” are pictured on almost all of Dawn's products and are still featured in advertisements.

Food 113

Food Energy Health Place 113

Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. Confessions of an Advertising Man – David Ogilvy - Brian Eisenberg turned me onto this book a few years ago during his presentation at the Conversion Conference.

Marketing 134

Marketing Marketers Advertising Advertisers 134

Sachs Marketing Group

NOVEMBER 28, 2022

How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. In this article, we’re exploring how much it costs to advertise on Facebook. How Much Does It Cost to Advertise on Facebook? Related: How to Use Social Media for Business Marketing.

Advertising 97

Advertising Advertisers Management Analytics 97

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Online accounted for 7% of the B2B marketing mix in 2008.

B2C 122

B2C Buzz Marketing Marketing Mix Marketing 122

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Paid Media Mentions Shoppable Ads on Social Media In a nutshell, its traditional advertising with a digital, data-driven twist. Facebook Ads, for example, are renowned for this.)

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. My job was to set the stage for the discussion on Native Advertising.

Advertising 112

Advertising Advertisers Education Content Marketing 112

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Adobe Experience Cloud Blog

JANUARY 16, 2014

TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. What were your favourite events of 2013? Here are our top picks for international marketing events in 2014: February.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2013: Did Apple see indoor location as a future part of the iOS platform? Apple Buys Indoor Location Company, What’s It Up To?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. I crowd-sourced that list from my social media connections. I attended a few. Spoke at a few. The Best Marketing Conferences of 2014.

Education 111

Education Marketing Marketers Advertising 111

Search Engine Land

APRIL 10, 2023

Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. The company has been investing in AI research since 2013 and has made significant progress. Meta’s advancements in AI technology could provide improved ad targeting and effectiveness for advertisers.

User-Generated 104

User-Generated Advertising Advertisers Product 104

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. It’s a Google bug.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. billion smartphone users by the end of 2013, and that number is expected to double in the next three years. Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 9, 2012

In the environment we’re in most of the time we are completely surrounded by advertisements. There is no escape, and what happens is the consumers, the people like you and me, say “okay enough” and we retreat from anything that looks like advertising because we think it is trying to get us to do something that we don’t intend to do.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Hubspot Marketing

MARCH 2, 2023

View this post on Instagram A post shared by Fabletics Scrubs (@fableticsscrubs) Competitors in the direct-to-consumer scrubs market include FIGs and Jaanuu, both founded in 2013. Podcast advertising: what a slowdown in the podcast industry could mean for advertisers.

Product 117

Product Fashion Advertising Advertisers 117

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Duct Tape Marketing

JUNE 17, 2020

In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought-provoking campaigns for some of the major advertisers in the space. This episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. Check out WordStream.com today.

Advertising 101

Advertising Advertisers Marketing Marketers 101

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Paid advertising.

Advertising 76

Advertising Advertisers Promotion Real Estate 76

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In addition to the basics offered in that post, I also asked the question “ Is content marketing the new advertising? I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

Marketing 103

Marketing Marketers Promotion Advertising 103

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. But Google did later in 2013 , for $1.3

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Also on this day. Yahoo Introduces Yahoo Go 2.0,

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Marketing Insider Group

JUNE 2, 2014

Advertising Spend Continues To Rise. Advertising on both desktop and mobile is rising vs. last year. 2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Huge Gap In Spend Vs. Time Spent In Digital Advertising.

Millennials 111

Millennials Advertising Advertisers Communications 111

Marketing Insider Group

MAY 2, 2013

.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Apple’s “ 1984 ” helped propel Superbowl advertising to the heights we see today. The first TV ad was run by Bulova in 1941.

Inbound Marketing 110

Inbound Marketing Communications Advertising Advertisers 110

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. A Correction In The Advertising Market.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The big trend for 2013 is going to be agile marketing. Businesses who do offline advertising to support their online efforts should stop giving away their website address. The content that you create over time should address these questions while staying in line with overall business objectives. Just say Google us.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

FEBRUARY 11, 2023

For retail advertisers, Shopping ads continue to overshadow text ads 2019: Fourth-quarter reports from Marin and Merkle highlighted the importance of Shopping ads for merchants’ search advertising strategies. of all US paid-search clicks. Wait Wait… Don’t Tell Me: “I Search Google. billion in 2007.

Search Marketers 85

Search Marketers SEO Retail Marketing 85

Adobe Experience Cloud Blog

DECEMBER 26, 2012

For instance, on day one, send out an email to everyone that attended your booth and advertise your speaking sessions on day one or a must-attend party. Want to find out more awesome techniques to rock out your event strategy in 2013? The chart below shows how big of a difference being the first vendor to follow-up makes.

Event Marketing 127

Event Marketing Advertising Advertisers Email Marketing 127