Adobe Experience Cloud Blog

JUNE 24, 2013

We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. This will take even more budget away from traditional spending (especially events and brand advertising). NPD DisplaySearch says there will be more than 700 million smartphone shipments in 2013.

Fashion 134

Fashion Marketing Marketers Analytics 134

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 143

Marketing Automation Platform SEO User-Generated Analytics 143

Hubspot Marketing

JULY 7, 2017

Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. 3) IBM: "A Boy And His Atom: The World's Smallest Movie". Check out that bonus footage here.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World was founded by Social Media Examiner in 2013. Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. Similarly, in those early days, it was easy to advertise and support a show. On every place we publish, whether it is B2B or B2C. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Try a search or display advertisement, a blog article, a press release, etc. What did it find?

B2C 111

B2C User-Generated Health Retail 111

Martech

JULY 24, 2023

This means both FIFA and NHK, the Japanese state broadcaster, missed out on the very lucrative pre-tournament advertising. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. Perfect fit, right? The broadcast rights for Japan were only sold a week ago. Say something, ladies.

Marketing 96

Marketing Marketers Place Price 96

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. We all know Dove’s “Real Beauty” campaign, which was first launched in 2004 and went viral thanks to the “Evolution” (2006) and “Real Sketches” (2013) videos.

Branding 52

Branding Fashion Advertising Advertisers 52

On24- CMO Confessions

MAY 6, 2021

You’re selling websites, you were kind of evangelizing to advertising agencies. So in 2013, my company was acquired by PWC and we became PWC Digital. It doesn’t matter if you’re B2P or B2B or B2C, whatever they call it these days. It really started back in 1997. And our focus was always on Fortune 500s.

CMO 52

CMO Transform Retail New Technology 52

Hootsuite

APRIL 14, 2021

It’s not just the B2C folks that get to have all the fun. In a 2013 interview with Digiday he explained their Twitter strategy bluntly: “I aim for a mix of useful and completely useless, funny and dead serious, local and global. Or compare one of Shopify’s social posts with their more traditional out of home advertising efforts.

Management 142

Management Social Media Marketing Finance B2C 142

Dana Nicole

JANUARY 27, 2021

Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. You must have a healthy SEO strategy. It’s possible, but unlikely. Would some quality blogs help a local business?

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52