Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them.

Branding 126

Branding Retail Real Estate SEO 126

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Brand ManageCamp. Brand ManageCamp is the premier conference for senior level brand marketers. I attended a few.

Education 111

Education Marketing Marketers Advertisers 111

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2014: The tool was refined to give advertisers performance benchmarks within their own industries.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.”

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 110

Branding Food Communications Customer 110

Businesses Grow

SEPTEMBER 25, 2023

I wanted to write about speed and marketing because to commerate the tenth anniversary of the 10 minutes of advertising that launched the speed marketing revolution. Eastern Time on February 03, 2013, this milestone event occurred. That reality changed during one Sunday evening in 2013. At 8:48 p.m. It was magical.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Hubspot Marketing

MARCH 2, 2023

Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. Image Source Why did an activewear brand start making medical scrubs? Welcome to HubSpot Marketing News!

Product 110

Product Fashion Advertisers Advertising 110

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Hubspot Marketing

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Paid advertising.

Advertisers 75

Advertisers Advertising Promotion Real Estate 75

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! In addition to the basics offered in that post, I also asked the question “ Is content marketing the new advertising? I called this the The Social Business Imperative and this article quickly became my 3rd most popular B2B Marketing Insider post of 2013.

Marketing 103

Marketing Marketers Promotion Advertisers 103

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Marketing Insider Group

JUNE 2, 2014

Advertising Spend Continues To Rise. Advertising on both desktop and mobile is rising vs. last year. 2013 saw a 16% increase in advertising revenue as brands chase the attention of elusive digital consumers. Huge Gap In Spend Vs. Time Spent In Digital Advertising. What Technology Bubble?

Millennials 111

Millennials Advertisers Advertising Communications 111

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

PR 109

PR Marketing Marketers Entertainment 109

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 137

Customer Journey Customer Whitepaper Marketing 137

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. increase over 2013. Number Crunchers: Who Lost In Google’s Panda Algorithm Change?

Search Marketers 107

Search Marketers Marketing Marketers Advertisers 107

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads.

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Marketing Insider Group

MAY 2, 2013

.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Apple’s “ 1984 ” helped propel Superbowl advertising to the heights we see today. The first TV ad was run by Bulova in 1941.

Inbound Marketing 110

Inbound Marketing Communications Advertisers Advertising 110

Adobe Experience Cloud Blog

MAY 20, 2015

Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

DECEMBER 10, 2012

The big trend for 2013 is going to be agile marketing. Businesses who do offline advertising to support their online efforts should stop giving away their website address. The idea here is to generate customer behavior that will encourage them to search which in turn signals to Google that your brand is important.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Hubspot Marketing

MARCH 15, 2024

I’ll highlight the basics of bad advertising and walk you through ten of the worst Super Bowl ads ever. If viewers don’t know what the ad is or who it’s advertising, it’s tough to take action. In fact, irritating ads can diminish a brand’s authority. Perfect Match GoDaddy’s Perfect Match ad aired in 2013. Irritating.

Transform 120

Transform Advertisers Advertising Food 120

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click to Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences.

Email Marketing 132

Email Marketing SEO Promotion Price 132

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Now, aside from the phrase content marketing itself, we have many choices for content marketing word or phrase of the year: Brand publishing. Native advertising. If you know that marketing is more than just promotion and advertising.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketing 111

Adobe Experience Cloud Blog

DECEMBER 26, 2012

For instance, on day one, send out an email to everyone that attended your booth and advertise your speaking sessions on day one or a must-attend party. Want to find out more awesome techniques to rock out your event strategy in 2013? Check out our brand new Definitive Guide to Event Marketing. Include a compelling offer.

Event Marketing 127

Event Marketing Advertisers Advertising Email Marketing 127

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. They hardly change their core branding.

Market Research 136

Market Research Marketing Marketers Analytics 136

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I attended in 2013 and it was an amazing learning and networking experience, especially for any B2B marketer. Brand ManageCamp September 18-19 in Las Vegas, NV. I have done this list for the past few years.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Create passionate brand advocates.

Content Marketing 69

Content Marketing Thought Leadership Branding Whitepaper 69

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

Search Marketers 77

Search Marketers Marketing Marketers SEO 77

Search Engine Land

JANUARY 30, 2023

Google Ads creates unified advertiser verification program 2022: Google would combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Before that he was in charge of Bing and online advertising.

Search Marketers 83

Search Marketers SEO Transform Marketing 83