Businesses Grow

MARCH 10, 2025

on February 03, 2013, a milestone event occurred that changed the face of marketing forever. The ad transcended all norms of advertising. In the current marketing environment, this might be a hotter topic than AI. 5) Adjusting the marketing/advertising infrastructure Quiz time. How did they do that?

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Real Estate Marketing 111

Content Marketing Institute

NOVEMBER 25, 2017

Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Download this week’s PNR: This Old Marketing podcast. This Old Marketing example of the week. (57:30): For a full list of PNR archives, go to the main This Old Marketing page.

Content Marketing 102

Content Marketing Transform Marketing Marketers 102

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. Content Marketing'

Advertising 112

Advertising Advertisers Education Content Marketing 112

Adobe Experience Cloud Blog

JANUARY 16, 2014

TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK. Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. B2B Marketing Summit – London, UK – Dates and details coming soon!

Thought Leadership 134

Thought Leadership Event Marketing Marketing Advertising 134

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success.

Education 111

Education Marketing Marketers Advertising 111

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Dig deeper: 12 over-looked content marketing tools and features you should be using Canva Sheets Canva Sheets is described as more than just a spreadsheet. Visual Suite 2.0

Transform 63

Transform User-Generated Analytics Communications 63

Marketing Insider Group

DECEMBER 26, 2012

Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. And I wish you all the best in your marketing endeavors in 2013! Top B2B Marketing Insider Post of 2012: What Is Marketing?

Marketing 103

Marketing Marketers Promotion Advertising 103

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. How do we solve it?

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Adobe Experience Cloud Blog

DECEMBER 10, 2012

Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new. PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. It has been around for quite some time.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Marketing Insider Group

MAY 2, 2013

.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Apple’s “ 1984 ” helped propel Superbowl advertising to the heights we see today. Content Marketing'

Inbound Marketing 110

Inbound Marketing Communications Advertising Advertisers 110

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Content 2 Conversion is in Scottsdale, AZ from Feb 16-18.

Marketing 111

Marketing Marketers Digital Marketing Social Media Marketing 111

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. 20 Billion Dollar Opportunity in Mobile Advertising.

Logistics 110

Logistics Direct Mail Manufacturing Finance 110

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Non-Profit 121

Non-Profit User-Generated Advertising Advertisers 121

Martech

MARCH 28, 2023

Are your marketing efforts aligned with your customer’s goals? As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time. Though in an infantile stage, research suggests serotonin plays a role in mood and consumer decisions.

Customer Journey 135

Customer Journey Customer Whitepaper Marketing 135

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Duct Tape Marketing

JUNE 5, 2014

Because these platforms typically feature CRM integration, lead activity within marketing efforts can be directly tracked from campaign inception to lead conversion. The ‘Automation’ in Marketing Automation. It won’t create the content for you but with it, you can build the most effective route by which to push your content.

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Email Marketing 78

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Marketers are charged with coordinating this experience, and to do it well, they need a platform specifically designed to drive engagement across every single channel.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources. 18) Leverage @mentions in your status updates.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. When your content is on target, you don’t need to find customers – they’ll find you. This trend has implications throughout marketing.

Fashion 134

Fashion Marketing Marketers Analytics 134

Search Engine Land

MARCH 7, 2023

Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Platforms that have suspended ads in Russia 2022: In addition to political and economic sanctions, the conflict in Ukraine prompted many crucial platforms to cut advertiser access to Russian audiences.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 145

CMO Marketing Marketers Health 145

Businesses Grow

JANUARY 15, 2024

Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. But something was wrong. And it was just getting worse.

Outbound Marketing 116

Outbound Marketing Inbound Marketing Content Marketing B2C 116

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. Adobe Marketing Summit.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 90

Entertainment Thought Leadership CMO Marketing 90

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 111

B2C User-Generated Health Retail 111

Duct Tape Marketing

AUGUST 14, 2014

Mobile content is distinct because of the idiosyncratic and curious ways users interact with it. A Rumble study from 2013 found that while certain mobile app user behaviors were similar, most of those interacting with mobile content exhibited unique behavior. of the mobile market penetration. Add SMS to the mix.

User-Generated 78

User-Generated Target Market Marketing Strategy Advertising 78

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

APRIL 2, 2013

I am the co-author of the forthcoming book The Social Employee: How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom, and Domo, due in late summer 2013 via McGraw-Hill. Blue Focus Marketing is a social branding consultancy that helps brands become social.

Thought Leadership 111

Thought Leadership Marketing Marketers Communications 111

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. I’ve written about local business marketing and local SEO before. of mobile searches are based on location.

Branding 126

Branding Retail Real Estate SEO 126

Spiralytics

JANUARY 16, 2023

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. Many companies would attempt to get in touch with these famous influencers and secure their services for advertising or promotional collaborations. The Impact of Micro-influencers.

Influencer Marketing 94

Influencer Marketing Digital Marketing Law Price 94

Hubspot Marketing

DECEMBER 1, 2023

We utilized marketing icons on our website’s landing page to highlight our core services: AI-Powered Search Marketing, AI-Powered Content Marketing, and AI-Powered CRO. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

eCommerce 131

eCommerce Marketing Marketers Manufacturing 131

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

OnPassive Marketing

JULY 10, 2022

If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69