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The Next Era of Marketing: Hear from Seth Godin

Adobe Experience Cloud Blog

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. The shift to the era of engagement marketing and away from transactional and mass marketing is well underway.

CMO 134
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4 Differences Between Creative and Marketing Agencies

Neil Patel

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. What is a Marketing Agency? Difference #3: Go-to-market strategy development vs creative direction. What is a creative agency?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5